Replay Social Cast
Prepare Yourself for a Future in Private Practice
On March 9, 2010, USPh hosted "Prepare Yourself for a Future in Private Practice," its first "socialcast" – an interactive webinar using social media. The event was promoted through social media such as Twitter and Facebook and participants interacted with speakers using a chat room and tweets.
Agenda
Alexander Kippen/Introduction :00-:03
Deliverscentral points to be delivered by all 3 topics below
You'll Need Patients
Things you can do to endear yourself to physicians and get their referrals
Chris Reading, PT :03-:12
Online Q&A :12-:21
You'll Need Business Savvy
What to know to start and run a small business
Dave Landers, PT, Ph.D :21-:30
Online Q&A :30-:39
You'll Need Money
How to plan for and get capital
Rick Katz, PT :39-:48
Online Q&A :48-:57
Alexander Kippen/Close :57–1:00
Concludes with central points made by all 3 speakers above and reports on where to go for further information
15 minutes informal mix & mingle with online Q&A
Speakers
Rick Katz, PT CEO Adient Health
Dave Landers, PT Vice President and Partner, STAR Physical Therapy
Chris Reading, PT CEO U.S. Physical Therapy
Some of the questions asked by participants via chat room and Twitter:
- How can you approach a new doctor? And what strategies can we adopt to establish good communication with him or her?
- Would you suggest taking a packet of info that describes what you do to a doctor?
- Are some doctors better to aim at than others?
- Would it be smart to do some research about the healthcare needs of your region and include that in your business plan?
- As a new grad, I want to know what you recommend for a time line before opening a practice.
Some of the comments made by participants via chat room and Twitter:
- How exciting to have a resource like this to see if private practice is right for me.
- Thanks – has been very informative
- Thank you very very much for this wonderful session – it has been really helpful.